10 Best Purple Shampoos of 2025 for Blonde, Balayage, and Grey Hair.

Best Hydrating: Kérastase Blond Absolu Purple Shampoo 

Maintaining healthy, vibrant hair requires the right products, and purple shampoo is a must-have for those with blonde, grey, or balayage hair. Designed to neutralize brassy and yellow tones, purple shampoos keep your hair looking fresh and salon-finished.

“Purple shampoo is essential for neutralizing brassy and yellow tones, keeping hair looking fresh between salon visits” says Chloe, Senior Stylist at Lady and the Hair Salon with over 10 years of experience in blonde hair care.

At Lady and the Hair Salon, our expert team rigorously tested over 24 purple shampoos to identify the most effective formulas for maintaining cool, bright tones. Backed by insights from hair care specialists and dermatologists, our curated list ensures you find the best purple shampoo for your hair type.

Key Takeaways

  • Best Overall: Amika Bust Your Brass for deep conditioning and vibrant tone.
  • Budget-Friendly: Clairol Shimmer Lights, known for strong toning at a great price.
  • Hydrating Option: Kérastase Blond Absolu, ideal for moisture-rich care.
  • Perfect for Balayage: Moroccanoil Blonde Perfecting, boosts shine with Argan oil.
  • Top Choice for Grey Hair: Better Not Younger Silver Lining, restores vibrancy.
  • Natural Pick: Innersense Bright Balance, vegan and gentle.

What is Purple Shampoo?

Purple shampoos contain purple pigments formulated to tone down the unwanted warm tones in coloured hair. While regular shampoos focus on cleaning the hair and scalp, purple shampoos enhance the colour of dyed or naturally blonde hair.

Benefits of Using Purple Shampoo

Purple shampoo is formulated with violet pigments, which neutralize yellow tones in blonde, grey, or highlighted hair. Using it 1-2 times a week prevents over-toning, ensuring a balanced colour. Here are the key benefits:

  • Neutralizes Brassiness: The violet pigments counteract yellow tones, keeping hair bright and cool-toned.
  • Prolong Salon Results: Reduces the frequency of salon visits by maintaining colour between appointments.
  • Enhances Shine in Grey and Silver Hair: Adds vibrancy to prevent dullness, making grey hair look fresh.
  • Protects Balayage and Highlights (Colour hair): Preserves multi-dimensional tones, preventing them from fading.
  • Low Maintenance: Requires minimal effort, making it perfect for maintaining colour with little upkeep.

How to Choose the Best Purple Shampoo for Your Hair Type

  • Blonde Hair: Opt for strong violet pigments to counter yellow tones; sulphate-free formulas help retain moisture.
  • Grey or Silver Hair: Look for brightening shampoos that prevent dullness and add shine.
  • Highlighted/Balayage Hair: Choose gentle toners with moisturizing ingredients like argan oil for dimensional colour.
  • Fine Hair: Pick lightweight, protein-rich options that won’t weigh hair down.
  • Curly/Dry Hair: Hydrating formulas with oils maintain curls and moisture.
  • Chemically Treated Hair: Go for sulphate-free and protein-enhanced shampoos to protect treated strands.

How We Tested Purple Shampoos

Our testing spanned six weeks, where our team rigorously evaluated each purple shampoo’s effectiveness on diverse hair types, including colour-treated, natural blonde, and grey. The products were assessed in controlled conditions, focusing on key factors like toning strength, lather quality, scent, and hydration levels. “We aimed to ensure that each product addressed our client’s specific needs, such as maintaining hydration and effectively minimizing brassiness” says Prue, founder at Lady and the Hair Salon. This approach allowed us to recommend the best options tailored to different hair concerns.

Best Purple Shampoos of 2025: Testing Over 300+ Hours by Experts at Lady and the Hair

Growing vibrant and healthy hair requires consistently using quality products that suit your hair type and address specific needs. If you struggle with slow growth, for instance, you will need the best products for fast hair growth. Likewise, you want the best purple shampoos to neutralise brassy or yellow tones in blonde, grey or silver hair. We have rounded up some of the best purple shampoos in the sections below.

Finding the best purple shampoo can be tricky, especially when there are so many options available. Whether you’re looking for the best purple shampoo for blonde hair, the best purple shampoo for brassy hair, or something specific like the best purple shampoo for balayage, this list has you covered. Our team of experts has tested over a dozen shampoos to help you achieve the best results, no matter your hair type or concern.

Products Description Pros Cons Rating Key Ingredients Recommended Use
Amika Bust Your Brass Sulphate-free, vegan formula for blonde and bleached hair Deep conditioning, great for cool tones Higher price point 4.6/5 Violet pigments, mango butter 1-2 times per week
Clairol Shimmer Lights Affordable toning shampoo for blonde and silver hair Effective for brassy tones, widely available Can dry hair with frequent use 4.5/5 Violet pigments, hydrolyzed vegetable protein Weekly
Moroccanoil Blonde Perfecting Hydrating, ideal for balayage and highlighted hair Adds moisture with Argan oil Small bottle for price 4.4/5 Argan oil, violet pigments Weekly
Kérastase Blond Absolu Premium shampoo with hyaluronic acid for blonde and grey hair Moisturizing, repairs damage Higher price 4.6/5 Hyaluronic acid, Edelweiss Flower 1-2 times per week
dpHUE Cool Blonde Designed for maintaining cool blonde and grey tones Paraben-free enhances shine Requires longer leave-in time 4.3/5 Silk proteins, hibiscus extract 1-2 times per week
Better Not Younger Silver Lining Sulphate-free for grey and silver hair Adds vibrancy and fullness Can dry hair if overused 4.2/5 Biotin, purple pigments Weekly

Best Overall: Amika Bust Your Brass Blonde Purple Shampoo

This sulphate-free purple shampoo is designed to rejuvenate blonde hair, thanks to its clinically proven ingredients. Some essential compounds include bond cure technology targeting hydrogen bonds, plant butter loaded with vitamins and minerals, and vegan proteins providing keratin-like benefits. Amika Brass Blonde Purple Shampoo also packs ultra-violet elements that help fix harsh orange tones while bringing out the best shades of blonde, grey and silver.

  • Amazon star rating: 4.6 stars from 420 reviews.
  • Amazon Price: $21 (9.2 FL.OZ.)
Best Overall_ Amika Bust Your Brass Blonde Purple Shampoo

Amika Bust Your Brass Blonde Purple Shampoo

Best Budget: Clairol Professional Shimmer Lights Shampoo 

The Clairol Professional Shimmer Lights Shampoo is designed to brighten your blonde, thanks to the purple pigments that help neutralise the brass. For the best results, it is recommended to use this shampoo on wet hair. Clairol Professional Shimmer Lights Shampoo has gained widespread popularity as one of the best budget-friendly purple shampoos.

  • Amazon star rating: 4.5 stars from 10,634 reviews.
  • Amazon Price: $11 (8 FL.OZ.)
Best Budget: Clairol Professional Shimmer Lights Shampoo 

Clairol Professional Shimmer Lights Shampoo

Best Purple Shampoo for Balayage Hair: Moroccanoil Blonde Perfecting Purple Shampoo 

This sulphate-free purple shampoo is your go-to option if you want to fight brassiness in your blonde, grey or lightened brunette. The shampoo is packed with key ingredients such as Arganid (positively charged micro-capsules attached to the negatively charged hair fibre), which infuses antioxidants into the hair cortex. It also features violet pigments that enhance the depth and dimension of your hair. For these reasons, the Moroccanoil Blonde is considerably one of the best purple shampoos for balayage. 

  • Amazon star rating: 4.5 stars from 9,317 reviews.
  • Amazon Price: $9 (2.4 FL.OZ.)
Best for Balayage Hair: Moroccanoil Blonde Perfecting Purple Shampoo 

Moroccanoil Blonde Perfecting Purple Shampoo

Best Purple Shampoo for Highlighted Hair: IGK Blonde POP Shampoo

This is a blonde-enhancing shampoo with a moisture-rich formula meant to boost vibrancy, shine and softness. It is colour-safe and ideal for use with chemically treated hair. Some of its key ingredients include violet pigment that reverses brassiness and purple rice, which is known to enhance the shine and condition of the hair. The IGK Blonde Pop Shampoo is ideal for softening, strengthening and rejuvenating highlighted hair.

  • Amazon star rating: 4.6 stars from 54 reviews.
  • Amazon Price: $24 (8 FL.OZ.)
Best for Highlighted Hair: IGK Blonde POP Shampoo

IGK Blonde POP Shampoo

Best Purple Shampoo for Blonde Hair: dpHUE Cool Blonde Shampoo

The dpHUE Cool Blonde Shampoo contains violet pigments, silk proteins and hibiscus flower extract. This product is ranked among the best shampoos for blondes thanks to its ability to neutralise unwanted yellow and brassy tones. Besides being colour-safe and paraben-free, the dpHUE Cool Blonde Shampoo adds softness to your hair and helps improve the strand’s lustre and brightness.  

  • Amazon star rating: 4.3 stars from 346 reviews.
  • Amazon Price: $28 (8.5 FL.OZ).
Best for Blonde Hair: dpHUE Cool Blonde Shampoo

DpHUE Cool Blonde Shampoo

Best Purple Shampoo for Grey Hair: Better Not Younger Silver Lining Purple Brightening Shampoo

 This sulphate-free shampoo is known to support grey hair with added strength, fullness and vibrancy. The shampoo’s proprietary blend of ingredients helps rebalance cool tones while nourishing and strengthening delicate strands. As one of the best purple shampoos for grey hair, the Better Not Younger Silver brightening shampoo has shown consistent results when used on grey hair, as well as platinum and silver tones.

  • Amazon star rating: 4.2 stars from 281 reviews.
  • Amazon Price: $28 (8.4 FL.OZ).
Best for Grey Hair: Better Not Younger Silver Lining Purple Brightening Shampoo

Better Not Younger Silver Lining Purple Brightening Shampoo

Best After Keratin Treatment: Nexxus Blonde Assure Shampoo 

The Nexxus Blonde Assure Shampoo is ranked among the best purple shampoos to use after keratin treatment. This shampoo combines violet pigments with keratin protein to help rejuvenate the hair strands and balance brassy tones. With a science-backed formulation, Nexxus Blonde Assure Shampoo is effective for most hair types, including bleached, platinum, and silver hair. You also need to prioritise after-keratin treatment care in your routine for optimal results.

  • Amazon star rating: 4.5 stars from 2,801 reviews.
  • Amazon Price: $15 (8.5 FL.OZ).
Best After Keratin Treatment: Nexxus Blonde Assure Shampoo 

Nexxus Blonde Assure Shampoo

Best All-Natural Purple Shampoo: Innersense Bright Balance Hairbath

Ranked among the best organic purple shampoos, Innersense Bright Balance is a violet-hue gel that cleanses the hair strands and fixes the yellow and brass tones. This product is gluten-free, vegan and certified cruelty-free. If you are looking for the best natural purple shampoo that is colour-safe, planet-conscious and effective in bringing your hair colour into balance, Innersense Bright Balance Hairbath could be your ideal pick.

  • Amazon star rating: 4.0 stars from 62 reviews.
  • Amazon Price: $32 (10 FL.OZ).
Best All-Natural Purple Shampoo: Innersense Bright Balance Hairbath

Innersense Bright Balance Hairbath

Best Hydrating: Kérastase Blond Absolu Purple Shampoo 

This is one of the best hydrating purple shampoos packed with violet colour-depositing pigments, hyaluronic acid, and Edelweiss Flower, rich in antioxidants that soften and protect the hair fibres. Unlike traditional shampoos, this product is one of the best non-drying purple shampoos since it helps maintain the hair’s moisture balance while providing effective toning. To ensure you get the best results with the Kerastase Blond Absolu Purple Shampoo, use it once per week. You should apply the shampoo to wet hair and leave it to soak for 2 to 5 minutes.

  • Amazon star rating: 4.6 stars from 9,042 reviews.
  • Amazon Price: $42 (8.5 FL.OZ).
Best Hydrating: Kérastase Blond Absolu Purple Shampoo 

Kérastase Blond Absolu Purple Shampoo

Best Purple Shampoo for Damaged Hair: Pureology Strength Cure Blonde Shampoo

This purple-coloured nourishing shampoo is best formulated for damaged hair. It can also complement hair loss/ thinning shampoos since it features ingredients such as plant-based protein Keravis and a powerful antioxidant known as Astaxanthin. The other ingredients include purple orchid extract and arginine, which strengthen and soften hair. If you are in for the best nourishing purple shampoo, Pureology Strength Cure Blond should be at the top of your list.

  • Amazon star rating: 4.6 stars from 2,281 reviews.
  • Amazon Price: $37 (9 FL.OZ).
Best for Damaged Hair: Pureology Strength Cure Blonde Shampoo

Pureology Strength Cure Blonde Shampoo

Expert Tips for Using Purple Shampoo Effectively

Now that you have a list of some of the best moisturising purple shampoos formulated for different hair types let us look at some expert tips for using these products: 

  • Use both purple and regular shampoos. This is critical to ensure smooth toning. Regular use of purple shampoos may result in over-toning, making your hair dull or ashy.
  • Alternatively, use the shampoo on dry and wet hair. Unless the shampoo is strictly for use on wet hair, you can occasionally apply the gel or liquid shampoo on dry hair and leave it on for about 10 minutes before rinsing thoroughly with lukewarm water. This can help provide a more intense toning effect.
  • Focus on brassy sections. If you notice that your hair is more discoloured in certain sections, you should apply the shampoo, focusing more on those areas. The ends of your hair or around the face often discolour faster.
  • Comb through the strands for even distribution. Once you have applied the purple shampoo, use a wide-tooth comb to carefully and evenly distribute the shampoo through your hair. The goal is to ensure each strand benefits from the toning effect.

Want to learn the best way to use purple shampoo for perfect results? Watch our step-by-step YouTube guide from Sam Vay and keep your hair looking vibrant and fresh!

Seek Expert Help Today

With so many purple shampoos on the market, choosing only one product can be daunting. The list highlighted above is not exhaustive, and your hair care routine needs more than just a purple shampoo. This is where professional consultation services with an expert hair stylist come in handy. 

At Ladyandthehair, we offer hair colouring, styling, cutting and extension installation services. Before working on your hair, we will discuss your hair goals and advise you on the best hair care routine to guarantee the best results for your specific hair type. Contact us today to book a consultation or inquire more about our services.

FAQs About Purple Shampoo

Can I use purple shampoo on natural blonde hair?

Yes, purple shampoo can be used on natural blonde hair to neutralize brassy or yellow tones. It’s especially helpful for keeping a cool, bright blonde without the need for chemical treatments.

Does purple shampoo damage hair if used too often?

Using purple shampoo too frequently can dry out your hair and lead to an overly ashy appearance. To avoid damage, limit use to 1-2 times per week and follow up with a hydrating conditioner or mask.

Can purple shampoo remove yellow from grey hair?

Yes, purple shampoo effectively removes yellow tones from grey hair by neutralizing the warm hues, leaving it with a cooler, more vibrant silver or grey shade. For best results, use it once a week.

You may also like